Ever since Matt Cutts proclaimed that guest posting is dead, we find the same question coming up every year – is this the year that guest posting stops working? The truth is, guest posting and blogger outreach was never dead, and it will always work.
As long as you do it correctly. Google loves content, content which adds value, content which answers questions, content which their users are searching for. What they dislike is low quality content which has been created for the sole purpose of building a backlink to a website, in order to help that website rank higher in the search engines.
As long as your guest posting campaign is creating engaging and high quality content, it’s always going to provide you massive benefits, both in Google visibility, and in referral traffic, brand awareness, and authority building. It’s only when you do low quality guest posting that you’ll find yourself either not getting results or even worse – getting penalised by the major search engines.
When you’re doing guest posting, make sure you’re targeting real blogs, which have a real audience, and make sure you provide value. The most important things you should be looking at ae the quality of the content already published on the blog, the type and amount of traffic which that blog receives, and that there are real editorial standards on the blog. Relevancy is another key factor which you need to keep in mind when you’re doing guest posting, you want to make sure that the blog you’re publishing on is relevant to the article you want to publish, and to your website. It’s no use publishing an article about car sales on a blog about tax returns and expecting to get good results either in visibility or referral traffic.
So, in conclusion, guest posting does much more than just work in 2019, it’s probably the most popular form of content marketing in 2019! It’s certainly something which every website owner should be utilising in order to bring more traffic, leads, and sales to their website.
If you don’t have time to do your own blogger outreach, then you can make use of a high quality guest posting service like eXthus who will take care of the job for you. They will find the perfect blogs to target, they will create awesome and engaging content, and they’ll reach out to the blog owner and follow up until you get a blog post published on their blog. They even let you approve the blogs they target and the content they produce, this guarantees that you will be happy with the results. But if you really want to handle your guest posting campaign by yourself, then make sure you do it carefully. Guest posting can and does bring great results, but if it’s not done right, then you could be setting yourself up for failure, and possibly even a penalty which will see your website lose all of its ranks and traffic – which is the last thing you want. So, if you have the budget for it, you’re better off hiring a guest posting service provider to tackle the job for you.